Cheers! 2023 Cocktail Trends

// By Malika Wichner // , Apr 11, 2023

Topics: Restaurant Trends

Elevate your bar menu with these cocktail trends. In 2023 spirits industry is constantly evolving to keep up with the demands of consumers. Here are a few key trends you're going to want to keep in mind with creating your 2023 menus and updating your inventory needs. 

Blog Blank (1)Get Ready to See More Ready-To-Drink

Ready-to-Drink(RTD) is expected to reach a market share increase of 8% by 2025. Premium-priced RTDs in particular have grown extremely quickly in recent years. Some driving factors include an increase in easy cocktail options, more RTDs boasting high ABV, and well-known brands producing RTDs of their own. The younger generation of consumers is opting for the ease of canned and bottled cocktails over beer driving sales to an all-time high. 


We’re expecting to see a rise in tequila-based RTDS to go along with the rise in tequila sales predicted for 2023. 


Another market RTDs will grab onto is re-imagining classic cocktails. Fresh flavor combinations and interesting updates on old classic recipes will breathe new life into outdated drinks. 


All About Agave and Whiskey

It’s a big possibility that whiskey and/or tequila will overpower vodka as America’s top-selling spirit soon. Whiskey volumes sold went up 3% in 2022, this means whiskey sales surpass vodka sales for the first time in almost two decades. On the other hand, agave spirits contributed about $1.6 billion in sales to the spirit industry in 2022.

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Non-Alcoholic Options Are Gaining Speed

Beer has been leading the way for non-alcoholic(NA) options for several years. Now, wine and spirits are diving into the trend at consumer request.


According to the Adult Non-Alcoholic Beverage Association (ANBA), the non-alcoholic drinks category is expected to grow to $30 billion by 2025. NA spirits in particular are expected to grow 113.4%. 


Bars and restaurants are going to heavily influence this rise in NA spirits sales by offering brands NA options in specialty cocktails or as an alternative ingredient in classic cocktails. 

Malika Wichner

About the author, Malika Wichner

Malika is the Marketing Content Manager for Backbar. Prior to creating content to link industry professionals to Backbar she worked as a bartender and server in Chicago. She enjoys red wine or an IPA with a good book in her free time.

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