The wine industry is constantly evolving, and staying ahead of trends is crucial for bars, restaurants, and hospitality businesses aiming to maximize profits and meet customer expectations. Whether it’s catering to shifting consumer preferences, embracing sustainable practices, or using technology to enhance operations, understanding the wine landscape can give your establishment a competitive edge.
Drawing from real inventory data, we’ve identified the top wine industry trends for 2025 and practical steps for bar and restaurant professionals to capitalize on them.
1. Low-Alcohol and Alcohol-Free Wines
The health-conscious drinking movement is influencing wine menus everywhere. Low- and no-alcohol wines are gaining traction as consumers look for sophisticated alternatives to traditional wines.
What It Means for You: Bars and restaurants are seeing an increase in demand for non-alcoholic options, with some venues reporting higher sales of these wines during lunchtime or family-friendly hours. This category can help you attract health-focused patrons and designated drivers.
Pro Tip: Dedicate a section of your menu to low- and no-alcohol wines and promote them as part of your Happy Hour or seasonal specials.
2. Organic and Biodynamic Wines
Consumers increasingly care about where their wine comes from and how it’s made. Organic and biodynamic wines, produced using sustainable farming practices, are becoming must-haves for eco-conscious guests.
What It Means for You: Adding biodynamic and organic wines to your menu not only supports sustainability but also commands higher price points. Inventory data shows these wines often outperform conventional options in premium price ranges.
Pro Tip: Highlight eco-friendly wines with callouts on your menu, and train your staff to share the story behind the winemaking process—guests love to feel connected to their purchase.
3. Alternative Packaging: Cans, Kegs, and Boxes
Today’s consumers value convenience and sustainability, making alternative packaging like cans, kegs, and boxes a hit. These options reduce waste and appeal to younger, eco-conscious audiences.
What It Means for You: Alternative packaging wines are perfect for by-the-glass offerings or events. Inventory data shows that canned wines, in particular, are popular during outdoor service or casual dining events.
Pro Tip: Invest in kegged wines for high-volume service—it reduces packaging waste and boosts your bottom line by lowering per-serving costs.
4. Wines with Novel Ingredients
Consumers are curious about innovative wines infused with botanicals, herbs, or fruits. These unique offerings cater to adventurous drinkers seeking new flavors and experiences.
What It Means for You: Adding a few creative wine options can set your menu apart. Inventory data reveals these experimental wines often attract younger patrons willing to spend more on unique, Instagram-worthy beverages.
Pro Tip: Offer limited-time flights featuring novel wines and encourage patrons to share their experience on social media.
5. Technology-Driven Personalization and Virtual Tastings
From AI-powered wine recommendations to virtual tastings, technology is transforming how guests discover and enjoy wine. These tools help restaurants personalize the dining experience and build customer loyalty.
What It Means for You: If your bar or restaurant uses digital platforms, consider integrating AI-powered wine pairings or hosting virtual tastings to reach new audiences. Inventory data indicates wines featured in virtual experiences often see a sales boost.
Pro Tip: Collaborate with wine suppliers to organize virtual tastings or AI-based pairing recommendations as part of your marketing strategy.
6. Old World Wines Make a Comeback
While modern trends dominate headlines, Old World wines from regions like France, Italy, and Spain are enjoying renewed interest. Consumers are reconnecting with the tradition and craftsmanship behind these wines.
What It Means for You: Offering Old World wines with detailed descriptions and food pairings can elevate your menu. Inventory data shows that these wines often pair well with higher-priced menu items, increasing overall check averages.
Pro Tip: Organize a “Tour of Old World Wines” event, pairing these classics with your signature dishes.
7. Climate Change’s Impact on Wine Regions
Global warming is reshaping wine production. Traditional regions are adapting to new challenges, and emerging areas are gaining recognition for their unique terroirs.
What It Means for You: Guests are intrigued by wines from unexpected places. Inventory data shows increasing demand for wines from non-traditional regions like the UK or Scandinavia.
Pro Tip: Feature these wines as conversation starters on your menu and emphasize their resilience and innovation in the face of climate challenges.
8. Red and White Blends Surge in Popularity
Blended wines are taking center stage thanks to their versatility and approachable flavor profiles. They’re ideal for pairing with diverse cuisines, making them a hit on restaurant menus.
What It Means for You: Blends are a great way to attract customers looking for wines that complement shared plates or fusion dishes. Inventory data confirms their growing popularity among diners.
Pro Tip: Create wine pairing recommendations that feature blends alongside your most popular dishes to enhance the dining experience.
Most Popular Wines in America in 2024
Despite emerging trends, classic wines like California Cabernet Sauvignon, Pinot Grigio, and Chardonnay remain customer favorites.
What It Means for You: While it’s important to stock trending wines, don’t overlook the classics—they’re reliable performers. Use inventory tracking to balance your stock and avoid over-ordering trendy options that may not sell as quickly.
Pro Tip: Use your menu to position these classics as foundational options, while showcasing trendier wines as seasonal highlights.
The wine industry’s future is a blend of tradition, innovation, and sustainability. For bars and restaurants, adapting to these trends can help improve profitability, attract a broader clientele, and differentiate your brand.
Actionable Next Steps:
- Use inventory tracking tools to monitor which wines are selling and adjust stock accordingly.
- Highlight your wine offerings with thoughtful menu design and staff training.
- Stay connected to your wine suppliers to access the latest trends and innovations.
With these insights, your establishment is ready to uncork the opportunities that 2025 has in store. Cheers to staying ahead of the curve!
